If Your Brand Only Lives on Instagram… We Need to Talk
5 Overlooked Brand Touchpoints (and How to Fix Them)
Your Instagram grid is cute. Your captions are clever. But your email signature still says ‘Sent from my iPhone’? Whew.
When we think of branding, we often default to what’s public-facing—logos, websites, social feeds. But your brand is also showing up in places you probably haven’t thought about lately.
And spoiler alert: those “forgotten” touchpoints are just as important.
Here are 5 brand touchpoints you’re probably overlooking:
1. Your Inquiry or Contact Form
This is where first impressions actually happen. Is yours clunky, off-brand, or just plain confusing? Elevate the copy, align the design, and make the experience seamless.
2. Your Email Signature
No need to go overboard, but a signature with your name, logo, site link, and social handles? That’s minimum effort, high return energy.
3. Your Onboarding Documents
Your welcome guide, contracts, invoices, and intro emails should feel like an extension of your brand. Consistency here builds trust, fast.
4. Your Client Offboarding or Wrap-Up
What’s the last thing clients experience when working with you? A thoughtful goodbye = long-term love. Bonus if it’s designed beautifully.
5. Your Packaging or Delivery Experience
This applies to physical and digital products. Think: how your PDFs are branded, how your downloads are delivered, even your file names.
Ready to fill in the gaps?
If your brand touchpoints feel scattered or off, it might be time for a deeper dive. We offer intentional, high-impact brand and web design services that bring every part of your business into alignment. Because your brand doesn’t live in just one place—so why design like it does?