Business Name
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What’s the main goal of your website?
Examples: book clients, sell products, build credibility, increase visibility online, etc.
What do you want people to know, feel, and do after visiting your site?
Who are the main people visiting your website?
What role does your brand play in their life?
Examples: coach, friend, expert, guide, insider, cheerleader, authority.
What’s the #1 thing you want visitors to do after landing here?
What’s the most important message or impression your homepage should give right away?
What key services, unique selling points, strengths, and/or expertise should be highlighted here?
Do you want the homepage to feel more big-picture and inspirational, or direct and to the point?
What do you want people to know about your story, background, journey, or experience?
What do you want people to understand about you that goes beyond your services?
Any fun/unique facts, personality quirks, or passions that could humanize your story?
How do you want people to feel after reading your About page?
Examples: inspired, reassured, connected, etc.
Should the focus be more on you as a person, or more on the brand/business itself?
What specific services should be included on the site?
For each one: What is it? Who is it for?What’s included? What’s the key benefit/result?
What makes your services/approach different or better than others in your field?
Do you have signature frameworks, unique processes, or guarantees that add credibility and should be mentioned?
Any must-have details (pricing, timelines, FAQs) that should be included?
What’s the preferred way for people to reach you?
Examples: enquiry form, email, phone, booking link, etc.
Do you want to include any extra info?
Examples: business hours, location, response time, etc.
What should visitors feel encouraged to do here?
Examples: ask a question, book a service, start a project, etc.
How should your website sound?
Examples: formal, casual, friendly, expert, playful, bold, etc.
Should the tone lean more inspirational, educational, straightforward, or something else?
Do you want the copy to be more short & punchy, or more detailed & explanatory?
Do you want humor, wit, or playfulness to be part of your voice? If yes, what kind?
Examples: clever, cheeky, dry, etc.
Are there specific words, phrases, taglines, or brand promises you'd like to include?
Or any specific phrases, jargon, or clichés you want me to avoid?
Is there a brand, business, or even a person (celebrity, influencer, creator, public figure) whose voice you admire—and why?
Can be inside or outside your industry. Also consider: whose tone of voice do you dislike—and why?
Do you have testimonials, reviews, or client results I can use?
Examples: case studies, transformations, or success stories.
Any credentials, experience, awards, or stats worth highlighting?
Any photos, case studies, or proof points that pair well with the copy?
What actions do you want visitors to take on your site?
Think: primary + secondary CTAs. Should we drive traffic toward booking a call, purchasing, subscribing, or something else?
How direct or subtle do you want your CTAs to feel?
Example: straight-to-the-point vs. softer prompts.
Is there anything else you'd like us to know/consider/keep in mind before we begin?
Feel free to share any extra details, ideas, or thoughts that you think might help us bring your vision to life!
